Strategic Branding Initiative
2014
Strategic Plan approved by Board of Trustees
Strategic Brand Initiative gets green light and enthusiastic “GO!’ from Board of Trustees
Full Board Motion
2015
Committee prepares RFP and seeks proposals from consultants
Agencies selected as strategic brand consultants : Now What / Epic Decade
2016
Phase One Work Plan Initiated
Now What – Unity College : Redefining The Future of Higher Education
Began expert interviews – Faculty, Students, Staff invited to participate
Now What Team on Campus : Focus groups, Class Participation, and Structured Exercises
Concluded Expert Interviewers : Educators, Innovators, Investors
Campus Wide Debrief : Processing the Insights to date
Environmental Scan: A sweeping look at state of the industry concluded
Now What / Unity College Knowledge Sweep Tracker
Exploring Current Competitors
Exploring Elements of our Brand : Qualitative Insights
Laddering up / Focusing based on Now What perspective
College models that might emerge from this data
Now What / Unity College Business Models
Aggregate Phase One Work Product
Epic Decade Sets the frame for the Innovation Conversation
Epic Decade and Unity College Team Explore Brand Vision, Business Models, Organizational Models
2017
Progress shared with Unity College Community
Stamats : Data to support what students want to learn
Epic Decade delivers Vision Book to Unity College
Board of Trustees Reviews Progress to Date
February 2017
Stamats : data to support new program exploration
Stamats : data to support how students want to learn
Unity College Leadership Team shapes the path forward
April 2017
Stamats : New Program Opportunity Assessment (Final)
Board of Trustees Reviews / Endorses the Unity College Brand Strategy informed by Strategic Branding Initiative
Unity College Board of Trustees Q4 Meeting
View: Unity College Brand Strategy
Board of Trustees Reviews / Endorses Unity College Strategic Implementation Plan
Bring the Brand Vision to life : August 2017