Strategic Branding Initiative

Strategic Branding Initiative

2014
February 22, 2014

Strategic Plan approved by Board of Trustees

October 11, 2014

Strategic Brand Initiative gets green light and enthusiastic “GO!’ from Board of Trustees

Full Board Motion

2015
August 16, 2015

Committee prepares RFP and seeks proposals from consultants

December 16, 2015

Agencies selected as strategic brand consultants : Now What / Epic Decade

2016
February 16, 2016

Phase One Work Plan Initiated

Now What – Unity College : Redefining The Future of Higher Education

March 8, 2016

Began expert interviews – Faculty, Students, Staff invited to participate

March 15, 2016

Now What Team on Campus : Focus groups, Class Participation, and Structured Exercises

April 1, 2016

Concluded Expert Interviewers : Educators, Innovators, Investors

April 12, 2016
May 1, 2016

Environmental Scan: A sweeping look at state of the industry concluded

Now What / Unity College Knowledge Sweep Tracker

May 15, 2016

Exploring Current Competitors

May 30, 2016

Exploring Elements of our Brand : Qualitative Insights

June 15, 2016

Laddering up / Focusing based on Now What perspective

June 30, 2016

College models that might emerge from this data

Now What / Unity College Business Models

July 15, 2016

Aggregate Phase One Work Product

August 1, 2016

Epic Decade Sets the frame for the Innovation Conversation

November 3, 2016

Epic Decade and Unity College Team Explore Brand Vision, Business Models, Organizational Models

2017
January 11, 2017
February 1, 2017

Stamats : Data to support what students want to learn

February 10, 2017

Epic Decade delivers Vision Book to Unity College

February 24, 2017

Board of Trustees Reviews Progress to Date

February 2017

March 1, 2017
March 23, 2017

Stamats : data to support how students want to learn

April 1, 2017

Unity College Leadership Team shapes the path forward

April 2017

April 27, 2017

Stamats : New Program Opportunity Assessment (Final)

May 12, 2017

Board of Trustees Reviews / Endorses the Unity College Brand Strategy informed by Strategic Branding Initiative

Unity College Board of Trustees Q4 Meeting
View: Unity College Brand Strategy

August 1, 2017

Board of Trustees Reviews / Endorses Unity College Strategic Implementation Plan

Bring the Brand Vision to life : August 2017